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1.-cover-page
2.-new-brand-identity
3.-original-brief
4.-rationale
6.-new-project-brief
8.-ux-profile
9.-initial-sketches
10.-id-test-logo
11.-color-palette
12.-font-spec
14.-ux-sketches
14a.-ux-sketches-app
16.-ui-flowchart
19.-design-re-evaluations
21a.-finished-vis-poster
21b.-finished-vis-invitation
21.-finished-vis-brochure2
21.-finished-vis-brochure
24.-documented-research
25.-tutor-interaction

Loftus Hall Rebranding

Loftus Hall is an Irish tourist attraction with the aim of being a surreal horror experience for guests to become part of. 

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For this brief, I took the original logo and tried to create a new one that looked sleek, elegant and slightly sinister.

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